DAMPAK PROMOSI, HARGA, DAN DIFERENSIASI PRODUK DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN

This study explores the effect of promotion, price, and product differentiation on purchasing decisions. in this research is amanda brownie product. The population were consumers Brownis Amanda outlet Makassar. Sampling used accidental sampling with a determination time for 2 weeks, so that within 96 obtained as unit analysis. quantitative approach through use multiple regressions using SPSS Statistics 25. results descriptive analysis provide evidence durability most important indicator differentiation, appropriateness suggestions promotion affordability prices are dominant indicators price evaluation alternatives test more intense promotions carried out higher products, real impact consumer's decision to make purchase, other hand, it proven low result high